A New Product is Released
The company released its latest product at the time, the instant Turkish coffee, in response to the market's demands and to provide a Palestinian product to rival and replace the Israeli product.
It is known as the coffee of workers because of its quick preparation; it only needs hot water and thus gives workers an instant, classic cup of coffee which equals traditional coffee without the need to boil it.
Al-Shayma' Secondary School Visits Al-Rasheed
A group of students from Al-Shayma' School's science club visited the factory with the school's principal, Mrs Fatima Al-Qass, and a number of teachers to see the different stages of coffee production. The factory's production engineer accompanied the guests and explained every step of the process the coffee beans go through, and answered all questions the students had.